Mirela – Alexandra as a Revenue Growth & Marketing Mix Management Consultant for the EEMEA region, specializes in driving strategic growth through price, promotion, and technology-driven solutions in the FMCG sector. She focusses on helping clients adapt to key industry challenges, in the context of economic pressures, digital transformation, and evolving consumer expectations. With deep expertise in analyzing FMCG trends, Mirela develops RGM strategies to align with future trends in grocery retail. My work assists businesses to leverage advanced analytics empowered by technology, enhance consumer experiences, and develop omnichannel strategies to stay ahead in an increasingly complex retail environment.
