{"id":3467,"date":"2025-03-10T08:02:25","date_gmt":"2025-03-10T06:02:25","guid":{"rendered":"https:\/\/grocery.imhbusiness.com\/?post_type=people&#038;p=3467"},"modified":"2025-03-17T07:12:36","modified_gmt":"2025-03-17T05:12:36","slug":"%ce%b3%ce%b9%ce%ac%ce%bd%ce%bd%ce%b1-%cf%81%ce%bf%cf%8d%ce%bb%ce%b9%ce%bf%cf%85","status":"publish","type":"people","link":"https:\/\/grocery.imhbusiness.com\/2025\/el\/people\/%ce%b3%ce%b9%ce%ac%ce%bd%ce%bd%ce%b1-%cf%81%ce%bf%cf%8d%ce%bb%ce%b9%ce%bf%cf%85\/","title":{"rendered":"\u0393\u03b9\u03ac\u03bd\u03bd\u03b1 \u03a1\u03bf\u03cd\u03bb\u03b9\u03bf\u03c5"},"content":{"rendered":"<p>\u0397 \u0393\u03b9\u03ac\u03bd\u03bd\u03b1 \u03a1\u03bf\u03cd\u03bb\u03b9\u03bf\u03c5 \u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 Nescaf\u00e9 &amp; Other Beverages \u03c4\u03b7\u03c2 Nestl\u00e9 Professional \u03c9\u03c2 Senior Brand Manager \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03ba\u03b1\u03b9 \u03c4\u03bf portfolio \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 <strong>NESCAF\u00c9\u00ae<\/strong> \u00a0&amp; Other brands \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 HORECA \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c4\u03b7\u03bd \u039a\u03cd\u03c0\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u0391\u03bb\u03b2\u03b1\u03bd\u03af\u03b1. \u039e\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b9\u03ad\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03bf 2009 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03c9\u03bd FMCG \u03c3\u03c4\u03b7 Nestl\u00e9 \u03ba\u03b1\u03b9, \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 16 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c6\u03ac\u03c3\u03bc\u03b1 \u03c4\u03bf\u03c5 Generating Demand. \u039c\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2015, \u03b5\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 Retail Sales \u03ba\u03b1\u03b9 Trade Marketing, \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 2015, \u03bc\u03b5\u03c4\u03b1\u03c0\u03ae\u03b4\u03b7\u03c3\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 Brand &amp; Portfolio Management, \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03cc\u03c3\u03bf \u03b5\u03bd\u03c4\u03cc\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2. \u03a4\u03bf 2017, \u03c9\u03c2 Senior Brand Manager \u03ba\u03b1\u03b9 Regional Marketing Lead \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u0392\u03c1\u03b5\u03c6\u03b9\u03ba\u03ae\u03c2 \u0394\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2, \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1 projects \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf Route to Market \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u0392\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u0392\u03c1\u03b5\u03c6\u03b9\u03ba\u03ae\u03c2 \u0394\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03c4\u03b7\u03c2 Nestl\u00e9. \u0397 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u0395\u03ba\u03c4\u03cc\u03c2 \u03a3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd \u039a\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03c4\u03bf 2020, \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03b1\u03af\u03bf\u03c5 \u039a\u03b1\u03c6\u03ad Nescaf\u00e9 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 Coffee Capabilities \u03c4\u03b7\u03c2 Nestl\u00e9 Professional. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03b9 \u03c4\u03bf portfolio \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 <strong>NESCAF\u00c9\u00ae<\/strong> &amp; Other Beverages \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 marketing, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 Business. \u0397 \u0393\u03b9\u03ac\u03bd\u03bd\u03b1 \u03a1\u03bf\u03cd\u03bb\u03b9\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u0392.\u03a3.\u0391.\u03a3. \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u039c\u03b1\u03ba\u03b5\u03b4\u03bf\u03bd\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9 \u039c\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03cc \u03a4\u03af\u03c4\u03bb\u03bf \u03c3\u03c4\u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd (\u039c\u0392\u0391) \u03bc\u03b5 \u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf Strategic Marketing \u03b1\u03c0\u03cc \u03c4\u03bf University of Lancaster, UK.<\/p>","protected":false},"featured_media":3469,"menu_order":19,"template":"","categories":[50],"class_list":["post-3467","people","type-people","status-publish","has-post-thumbnail","hentry","category-grocery-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/grocery.imhbusiness.com\/2025\/el\/wp-json\/wp\/v2\/people\/3467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grocery.imhbusiness.com\/2025\/el\/wp-json\/wp\/v2\/people"}],"about":[{"href":"https:\/\/grocery.imhbusiness.com\/2025\/el\/wp-json\/wp\/v2\/types\/people"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grocery.imhbusiness.com\/2025\/el\/wp-json\/wp\/v2\/media\/3469"}],"wp:attachment":[{"href":"https:\/\/grocery.imhbusiness.com\/2025\/el\/wp-json\/wp\/v2\/media?parent=3467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grocery.imhbusiness.com\/2025\/el\/wp-json\/wp\/v2\/categories?post=3467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}